Record Prices: Show-Me-Select spring heifer sales hit all-time high
From our newsroom, we report how the Show-Me-Select program set a new benchmark this spring, with sales exceeding$2.32 million. What does this mean for U.S. cattle producers? Here's what you need to know.
The Show-Me-Select Replacement Heifer Program in Missouri reached historic levels this spring, as 602 bred heifers were sold for a total of $2,321,900 across five regional sales.
Over the course of nearly a year, these females underwent strict evaluation: pelvic measurements, reproductive tract scores, weight checks, and use of bulls with calving ease EPDs, whether through artificial insemination or natural service. The program uses science-based selection to raise reproductive standards and boost herd value.
Spring 2025 Sale Breakdown:
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May 2, Fruitland: 85 heifers, average $3,745 each
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May 9, Farmington: 153 heifers, average $3,689
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May 16, Joplin/Carthage: 124 heifers at a record average of $4,010, totaling $497,240
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May 17, Vienna: 58 heifers, average $3,917
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June 7, Palmyra: 182 heifers, average $3,926
This year's total far exceeds past seasons. For instance, in 2018, the program sold 311 heifers for just under $494,000-making the 2025 outcome nearly double in both volume and price per head.
Market and Genetic Insights:
Reproductive specialist Thiago Martins from MU Extension emphasized that the record reflects producers' commitment to science-based genetic selection, which is pushing the bar higher for replacement heifers statewide and beyond.
Sale hosts noted that the program makes it easier to select "high-quality replacement heifers," offering value whether the buyer is retaining or selling.
Industry Implications:
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Genetic quality: Drives higher demand and better calf outcomes
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Profitability: Higher prices create strong returns per head
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Reproductive management: Promotes standardized EPD selection and tract scoring
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Replacement market: Helps close supply gaps amid tight cattle inventories
What's Next:
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Assess opportunities to scale the model in other states.
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Monitor the national price response to this record-setting sales cycle.
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Evaluate Tier Two heifer premiums and potential for broader market adoption.
For livestock professionals, this record underscores a pivotal trend: science-backed genetics and reproductive planning are commanding premium prices-and reshaping the future of U.S. cattle herds.
