Beef Boosters: a Plea for Young Ranchers to Sustain U.S. Cattle Industry
Fewer young people are raising cattle as costs rise and barriers grow. Industry leaders warn that without new blood, the U.S. beef sector may shrink beyond recovery.
The U.S. cattle industry is in urgent need of renewal. At a recent Rotary event in South Dakota, DemKota CEO Adam Bode revealed that his beef processing facility had reduced its number of suppliers by 25% in just one year - not by strategy, but by necessity. "The producers just aren't there anymore," Bode said. The average South Dakota cattle producer is now 63, and the next generation isn't stepping in.
High capital requirements, aging ranchers, and historic price volatility are deterring new entrants. Bode emphasized the need for financial institutions to "loan that money to that young producer," warning that startup costs are the biggest obstacle. Since 2019, only 13 young producers statewide have received start-up financing from South Dakota's ag loan board - a mere $4.6 million total.
Adam Bode, CEO of DemKota in Aberdeen, spoke at the Sioux Falls Downtown Rotary on Dec. 1, 2025, alongside Ryan Eichler of the South Dakota Cattlemen's Foundation.
Adding to the uncertainty, cattle prices hit record highs in August due to low herd inventory, only to crash weeks later. A 25% price drop followed former President Trump's decision to increase tariff-free beef imports from Argentina, in a move aimed at lowering consumer prices. The impact, said Ryan Eichler of the South Dakota Cattlemen's Foundation, was like watching "the stock market retract by 25% in two weeks."
The volatility and lack of young participation are rippling across the sector. Even large packers like Tyson are feeling the squeeze, recently shutting down their Lexington, Nebraska, plant - one of the largest in the nation - due to lack of supply. According to Bode, "there still aren't enough animals" to keep big plants running. More closures could follow.
Meanwhile, ranchers like Dave Geraets of Colton, South Dakota, say both land and livestock have become unaffordable, even for diversified operations. Geraets, who runs 2,500 head of cattle, wants his children to stay in agriculture, but fears the economics won't allow it. "All of it is expensive," he noted, underscoring the challenge of building viable operations from scratch.
The crisis isn't just about economics - it's about survival. If younger ranchers don't replace the aging workforce, the consequences could reach from local co-ops to national beef exports. The entire U.S. supply chain, including processors, feed suppliers, and ag service providers, hinges on a stable, replenished herd.
Solving this means more than just awareness. It will require policy reforms, targeted financial support, and industry commitment to nurture the next generation. Without a coordinated response, America risks watching one of its most iconic agricultural sectors slowly erode from the inside.

