Wisconsin Agritourism Thrives Through Dairy Festivals, Farm Tours, and Interactive Family Events
From farm-fresh cheese to cow meet-and-greets on Capitol Square, Wisconsin's $52.8 billion dairy industry is fueling a vibrant agritourism movement. Across the state, festivals, farm brunches, and hands-on education are turning dairy farms into destinations, spotlighting the families behind America's Dairyland.
With rolling hills and 5,300 dairy farms, Wisconsin offers fertile ground for agritourism that blends education, celebration, and rural charm. At the heart of this movement are the state's signature experiences: June Dairy Month events, Cows on the Concourse, and Cheese Days, all of which connect consumers to the land-and the people-behind their favorite dairy products.
June Dairy Month, a tradition now more than 60 years old, sees communities gathering on local farms to enjoy hearty brunches, meet farmers, and learn about sustainable dairy production. Events like the "Columbia County Moo Day Brunch" are known for family fun, 4-H club service, and fresh Wisconsin ice cream.
From Farm to Capitol: Dairy in Every Corner
Each June, Cows on the Concourse brings the barn to the heart of Madison, letting visitors interact with live dairy cows while enjoying Wisconsin cheese and milk, right beside the bustling Dane County Farmers Market. For many urban attendees, it's the first time seeing a cow up close-creating powerful connections to the state's rural roots.
In Monroe, the beloved Cheese Days festival highlights Green County's artisan cheesemaking legacy, featuring 600+ cheese varieties crafted by nearly 1,200 licensed cheesemakers-including rare Master Cheesemakers. Alongside polka music, local drinks, and a grand parade, it's a full immersion into Wisconsin dairy culture.
Hands-On Dairy Education
The Farm Wisconsin Discovery Center in Manitowoc takes agritourism further with interactive exhibits, guided dairy farm tours, and live demonstrations of modern farming technology. Visitors may even witness a calf being born, giving a memorable glimpse into the life cycle of dairy farming.
These experiences not only showcase dairy excellence but also celebrate the commitment of Wisconsin's farming families to produce safe, nutritious food. As noted by Sarah Hagenow, Wisconsin's 78th Alice in Dairyland, these events "inspire pride in our heritage and help ensure agriculture remains a thriving part of our economy and culture."